Brand partnerships
Work with Nicole
Nicole Smith, MSPA. Advanced injector, national trainer, and founder of HēBē Skin Health in California. She talks to 850,000 people a day about skin, and they trust her because she actually does the work.
574KInstagram followers@lipsandlattes
279KTikTok followers@lipsandlattes
2.9MTikTok likeslifetime
850K+Combined audienceInstagram + TikTok
Who's watching
Women 25 to 54 who care about aging well and buy medical grade skincare, injectables, and beauty tech. Heavy concentration in California and the US Southwest, with a growing national audience through her training work.
- Content that performsBefore and afters, treatment room reels, honest product reviews, "ask an injector" Q&A
- CategoriesSkincare, aesthetics and devices, wellness, beauty tools, lifestyle and travel
- What she won't doPromote products she wouldn't use on her own patients. Every partnership is vetted first.
Top performing reels
Six reels, over 20 million views between them.
10.5M views
View this reel on Instagram
3.3M views
View this reel on Instagram
2.5M views
View this reel on Instagram
1.5M views
View this reel on Instagram
1.4M views
View this reel on Instagram
1.1M views
View this reel on Instagram
What we can do together
Every partnership is scoped to the brand. Reach out for the full rate sheet.
- ReelsUp to 60 seconds, feed and Reels tab
- Feed postsStatic or carousel, up to 10 slides
- Story setsMulti frame with link sticker
- BundlesReel plus story set, multi post campaigns
TikTok and beyond
- TikTok videosSingle videos or a series over 30 days
- UGC onlyContent delivered to the brand, no posting
- Paid usage and whitelistingRun her content in your own ads
- Events and in personAppearances, injector demos, panels, training days
Let's talk
Send the brand, the product, and what you're hoping to see and we'll send over the rate sheet. Nicole reviews every request personally and replies within a few business days.